Sunday, January 8, 2012
Cyber Rules Tip #512: How Food Goes Viral
The Darth Vader Burger is catching a lot of attention these days. Wasn't there once a time in history that voyagers risked life and limb to traverse stormy, monster-infested oceans to bring back flavorful spices to their Kings and Queens? Now, inventors are hard at work creating fleeting tastes that spark food addiction and toying with nature's original aesthetics to grab fame and publicity.
The food industry has an edge that other businesses cannot match: everybody has to eat. It's just a matter of getting them to eat your food. Quick, a Belgian fast food chain, is certain to get its share of attention as this latest stunt has gone viral. Enjoy your fame, Quick. And, um, those folks out there who will eat this...burger...well, you enjoy your meal, too.